For competitive advantage, supply chain automation must align with overarching business strategy, evolving customer demands and market dynamics  rather than be driven by technology alone. This talk examines how to design future-ready operating models, leveraging automation to deliver tangible business outcomes from efficiency gains to enhanced adaptability. It highlights common pitfalls of a technology-first approach that can turn automation into a costly constraint. The discussion underscores the need for executive leadership alignment to guide successful transformation.

Attendees will gain practical frameworks for strategic decision-making and learn how aligning automation with strategy fosters customer-centric, adaptive supply chains for sustainable competitive advantage.

Key Takeaways:

• Three strategies for automation
• Common pitfalls
• What good looks like