Autonomous Mobile Robots (AMRs) have become central to modern warehouse automation strategies, with strong market momentum and widespread adoption interest. However, real-world deployments often reveal a more complex picture—where integration challenges, safety considerations, orchestration across systems, and ROI pressures determine success far more than the robots themselves.

This session will unpack the gap between industry expectations and on-ground realities, drawing from real deployment experiences across Asia-Pacific. It will explore what differentiates pilot success from scalable rollouts, and how organizations can build automation strategies that are robust, adaptable, and commercially viable in the long term.

• Why AMR success depends on system-level integration, not just robot performance
• The role of safety and orchestration in enabling scalable, multi-system environments
• How to evaluate ROI beyond upfront costs, including uptime, flexibility, and long-term sustainability