Peter Jones, founder of Prological, is joined by Erica Berchtold, one of Australia's most respected retail experts, whose career spanning Rebel Sport, The Iconic, and now David Jones has given her a frontline view of what supply chain and intralogistics decisions look like from the top.

Together they'll explore how retail supply chains have transformed over the past decade, what it really takes to get the C-suite genuinely invested in automation strategy, and how to make smart decisions about when – and when not – to automate. They'll also share their perspectives on what the future of retail fulfilment looks like in Australia, and the lessons that only come from doing it at scale.

• A reality check on automation ¬– A clearer framework for evaluating when automation genuinely adds value in a retail environment, and when the business case simply doesn't stack up. 
• How to win the boardroom argument – Practical insight into how supply chain and intralogistics leaders can speak the language of the C-suite and secure genuine executive buy-in for transformation programmes. 
• A view of what's coming – A grounded, experience-led perspective on where Australian retail fulfilment is heading, cutting through the hype to focus on what will actually matter for operations in the next three to five years.