Sarah Mullen didn't come from the warehouse. She came from brands – starting her career at Adore Beauty as a Category Manager before becoming COO, leading fulfilment alongside merchandising, planning, and customer experience.

In this session, Sarah reflects on what happens when a customer-obsessed, brand-led business asks its supply chain to keep pace with its ambitions. From managing pandemic-era volume spikes to implementing a WMS that could flex around rapid growth and sustainability goals, this is the story of operations playing an enabling role – not just a supporting one.

Key Learnings

For CeMAT attendees, this offers a perspective that's less common on the intralogistics stage: what does the business side actually demand from the warehouse, and how do you choose and implement technology that serves both the customer experience and the bottom line?

Key themes

•  How a non-traditional operations background changes the way you lead a warehouse
• The demands e-commerce growth places on WMS flexibility and scalability
• Why technology implementation is as much a cultural challenge as a technical one
• What retail leaders should be asking of their supply chain partners right now