Fireside chat | What retailers need from their warehouse
Sarah Mullen didn't come from the warehouse. She came from brands – starting her career at Adore Beauty as a Category Manager before becoming COO, leading fulfilment alongside merchandising, planning, and customer experience.
In this session, Sarah reflects on what happens when a customer-obsessed, brand-led business asks its supply chain to keep pace with its ambitions. From managing pandemic-era volume spikes to implementing a WMS that could flex around rapid growth and sustainability goals, this is the story of operations playing an enabling role – not just a supporting one.
Key Learnings
For CeMAT attendees, this offers a perspective that's less common on the intralogistics stage: what does the business side actually demand from the warehouse, and how do you choose and implement technology that serves both the customer experience and the bottom line?
Key themes
- How a non-traditional operations background changes the way you lead a warehouse
- The demands e-commerce growth places on WMS flexibility and scalability
- Why technology implementation is as much a cultural challenge as a technical one
- What retail leaders should be asking of their supply chain partners right now
