Rob Whitmore

Manager, Strategic Development - Customers & Product, Cascade Corporation
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Rob Whitmore

Manager, Strategic Development - Customers & Product, Cascade Corporation
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Biography

Rob Whitmore is the Manager for Strategic Development for both Customers and Product for the Australian arm of Cascade Corporation. Cascade specialises in the manufacture and supply of off the shelf and bespoke materials handling attachments for forklifts, construction and mining equipment.

Rob’s experience is vast in the materials handling industry, having commenced as a Territory Manager with the corporation in 1987, later becoming the National Sales Manager. He has worked closely with all manner and types of end users of materials handling equipment.

Rob’s experience reaches to the other side of the desk where for 8 years Rob was the General Manager for a major retail forklift operation where again he worked closely with Industry to provide solutions to everyday problems in moving materials.

Rob returned to Cascade in 2000 and now with 30 years in the industry Robs role focusses on taking Cascades offering to a new level, working directly with companies to develop innovative new ways or enhancements to the current methods of materials handling.