Primo is an Associate Partner at Argon & Co, bringing over 17 years of industry experience across consumer, retail and industrial sectors. Having worked in roles similar to his clients, he combines practical, on-the-ground insight with a structured consulting approach, asking the right questions to frame complex challenges and deliver meaningful, measurable outcomes.

He has led major transformation initiatives for household brands across grocery, FMCG, online retail, third-party logistics and automotive, with recent engagements including large-scale logistics automation programs and cross-functional initiatives to improve customer experience, employee engagement and cost performance. Primo is known for leveraging data-driven insights to uncover root causes and design pragmatic, tailored solutions that deliver sustainable value.

His approach is grounded in collaboration and authenticity, focusing on human-centric change that is both actionable and results-driven. Beyond client work, Primo is an active contributor to the industry, serving as NSW Treasurer for Supply Chain and Logistics Association of Australia and mentoring emerging leaders in supply chain and business transformation.