Richard Bercich is a logistics automation expert with over a decade of experience helping businesses navigate the journey from concept to committed investment. As Senior Sales Manager at Swisslog, he specialises in building the business case for warehouse automation, translating complex operational challenges into clear, actionable strategies. Having previously held engineering and leadership roles at Dematic and the Australian Defence Materiel Organisation, Richard brings a uniquely grounded perspective to the planning and consulting phase — helping clients ask the right questions before they commit to a solution. He is a Certified Functional Safety Application Expert (SGS-TÜV Saar) and Member of Engineers Australia.