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Zubin Appoo
CEO,
WiseTech Global
Zubin Appoo is the CEO of WiseTech Global (ASX: WTC), the world’s largest logistics, supply chain and global trade technology company and Australia’s largest ASX-listed technology firm. WiseTech’s solutions connect every layer and player in the supply chain ecosystem to optimize the movement of goods around the world.
With the acquisition of e2open, WiseTech has expanded its network to encompass over 500,000 connected enterprises across manufacturing, logistics, channels and distribution, further strengthening its platforms and connectivity across the industry. With the vision to be the operating system for global trade and logistics, WiseTech is creating a multi-sided marketplace connecting carriers, logistics providers, importers, exporters and shippers.
A proven technology leader, Zubin has nearly 25 years’ experience in software development, leadership and commercializing market-disrupting products. During almost 15 years at WiseTech, from 2004 to 2018, he played a foundational role in the rapid growth of WiseTech, helping to shape the company’s growth strategy.
He then held various executive leadership roles including as CTO at InLoop, Flexischools and HICAPS (an NAB business) and as CEO at Find a Carer.
Zubin rejoined WiseTech in 2025 as Chief of Staff and Deputy Chief Innovation Officer, before assuming the role of CEO in July 2025.
With the acquisition of e2open, WiseTech has expanded its network to encompass over 500,000 connected enterprises across manufacturing, logistics, channels and distribution, further strengthening its platforms and connectivity across the industry. With the vision to be the operating system for global trade and logistics, WiseTech is creating a multi-sided marketplace connecting carriers, logistics providers, importers, exporters and shippers.
A proven technology leader, Zubin has nearly 25 years’ experience in software development, leadership and commercializing market-disrupting products. During almost 15 years at WiseTech, from 2004 to 2018, he played a foundational role in the rapid growth of WiseTech, helping to shape the company’s growth strategy.
He then held various executive leadership roles including as CTO at InLoop, Flexischools and HICAPS (an NAB business) and as CEO at Find a Carer.
Zubin rejoined WiseTech in 2025 as Chief of Staff and Deputy Chief Innovation Officer, before assuming the role of CEO in July 2025.
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