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Two Workshops hosted by SugarAI
Most growth in industrial businesses is already sitting inside existing customer, product, and operational data. The challenge is that fragmented systems and limited commercial visibility make it difficult to identify where the biggest opportunities exist, and even harder to act on them.
SugarAI's two-part executive workshop series brings together manufacturing and distribution leaders to work through practical frameworks, assess current-state maturity, and develop actionable business cases focused on improving growth visibility, sales execution, and commercial performance.
Two sessions are available and attendees are able to attend one or both.
Workshop Details
There are two sessions available, select your preferred session when registering:
- Session 1 — Tuesday 23rd June 2026 | 10:00am – 12:00pm
- Session 2 — Wednesday 24th June 2026 | 2:00pm – 4:00pm
- Location: Hospitality Suite 4, Melbourne Convention and Exhibition Centre — CeMAT Australia 2026
- Capacity: 30 participants per session
- Refreshments: Tea, coffee, and pastry platter provided
SESSION 1 June 23 | Precision Selling for Industrial Organisations Uncover hidden revenue opportunities across manufacturing and distribution
In this interactive executive workshop, participants will work through practical frameworks to identify revenue leakage, whitespace opportunities, forecasting gaps, and disconnected customer intelligence across their organisation.
You will leave with:
- A clearer view of hidden revenue and whitespace opportunities across your organisation
- Practical frameworks to assess commercial visibility and forecasting gaps
- A draft business case and prioritised roadmap to improve sales visibility, forecasting, and growth execution
SESSION 2 June 24 | Connecting CRM + ERP Intelligence
Transform operational and customer data into actionable commercial visibility
In this executive working session, participants will explore how leading industrial organisations are improving visibility across sales, operations, and customer activity by better connecting operational, ERP, and customer intelligence. Through facilitated exercises and business-case development activities, attendees will assess current challenges, identify visibility gaps, and prioritise opportunities with the greatest potential impact.
You will leave with:
- A practical framework for connecting operational, ERP, and customer intelligence
- A clearer understanding of the visibility gaps impacting commercial performance
- A draft business case and prioritised action plan to improve forecasting confidence, operational alignment, and growth visibility
WHO SHOULD ATTEND
- Manufacturing and distribution leaders evaluating commercial visibility and growth strategy
- Sales, operations, and finance leaders seeking better alignment across their organisation
- Decision-makers looking to build a business case for improved CRM, ERP, and data integration
- Anyone responsible for forecasting, revenue planning, or customer growth in an industrial business
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